YouTube to stop unskippable 30-second ads In 2018
Google has announced that in 2018, it will end non-skippable 30-second ads that appear before a YouTube video. In a statement first given to Campaign then confirmed by The Verge, a Google spokesperson said the company will focus on commercial formats that are more engaging for both advertisers and viewers.
“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” Google said.
The company further said that it will continue with 15 and 20-second non-skippable ad format however, you will see more six-second bumper ads in 2018.